Getting Started with Google Ads

Fibbler's Google Ads integration identifies which companies are clicking your Google Ads and visiting your website. Connect your account, install a small tracking script, and start seeing which companies click your ads within 24 hours.

Fibbler Sources page showing Google Ads connection
Google Ads is available as a $59/month add-on to your Fibbler subscription. You get a 14-day free trial when you connect your Google Ads account. See Pricing & Trial for details.

Prerequisites

  • An active Fibbler subscription (Growth, Unlimited, or Agency plan)
  • A CRM connected to Fibbler (HubSpot, Salesforce, or Attio)
  • Admin access to your Google Ads account
  • Ability to add a JavaScript snippet to your website

Step 1: Connect your Google Ads account

  1. Go to Settings → Sources in your Fibbler dashboard
  2. Click Connect Google Ads
  3. Sign in with the Google account that has access to your Google Ads
  4. Grant Fibbler the requested permissions
  5. If you have a Manager (MCC) account, select the sub-accounts you want to track
If you connect multiple Google Ads accounts with different currencies, Fibbler will automatically convert all numbers into the currency set in your CRM so you get a unified picture across all accounts.

Step 2: Install the tracking script

After connecting your Google Ads account, Fibbler will provide a small JavaScript tracking script. This script needs to be installed on your website to identify which companies visit from your Google Ads campaigns.

  1. Copy the tracking script provided in the setup wizard
  2. Paste it into the <head> section of your website
  3. Deploy the change to your live website
If you use a tag manager (Google Tag Manager, Segment, etc.), you can add the script through your tag manager instead.

Step 3: Verify the script is working

Once the script is installed, Fibbler will automatically verify it's working. You'll see a green checkmark on the Sources page when the script has been detected on your website.

Step 4: Wait for data

After the script is installed and verified, data will start appearing within 24 hours. The system needs time to collect website visits from your Google Ads campaigns and identify the companies behind them.

Once data starts flowing, you can explore it in:

The lookback windows (7, 30, 60, 90 days) and custom date ranges will become available as more data accumulates. Initially, only the 7-day window may be available.

Update your privacy policy

Because the tracking script collects IP addresses from your website visitors, you should update your website's privacy policy to inform visitors about this data collection. You should also ensure you have appropriate cookie consent mechanisms in place if cookies are enabled.

Here is sample wording you can adapt for your privacy policy:

Our website uses the technologies of Dealfront (Dealfront Finland Oy as part of Dealfront Group GmbH) to analyze visitor behavior. In this process, the IP address of a visitor is processed. This processing has the purpose of helping us understand which businesses (B2B) are visiting our site, by enriching IPs with associated information such as the company name or industry code.

To do this, at the beginning of the visitor's session, their IP address and corresponding session data is matched against a large database of known companies.

Whenever we process website traffic data, this processing is based on our legitimate interest (Art. 6(1)(f) GDPR) in optimizing our products, services, sales, and marketing. To prevent this processing activity, you may install and configure appropriate ad-blockers or use no-script plugins in your browser. The data will be deleted as soon as it is no longer required for its intended purposes. Our service provider Fibbler has concluded a data processing agreement with Dealfront to ensure compliance with applicable data protection standards.

If you have enabled IP anonymization, you can add: "To increase data protection of our visitors, we have turned on IP address anonymization, so that only shortened values instead of the actual IP addresses are stored."