Canberk Beker
Roxana Irimia
Tim Davidson
Dasha Shakov
Rob Muldoon
Join 2,000+ marketers using
Fibbler to connect ads to pipeline.

Give your execs proof
paid ads drive revenue

See which companies your LinkedIn Ads reach and engage, and which ones visit your site from Google and Meta Ads. Then connect them to pipeline and revenue in your CRM and alert sales when it's time to reach out.

Only about 5% of the companies you sell to are buying right now

It's tempting to judge your paid ads on the deals that closed this quarter. But that only looks at the 5% who were ready to buy anyway. That's the 95:5 rule from John Dawes at the Ehrenberg-Bass Institute. The other 95% will buy later, some of them years from now, and mostly from brands they already know.

So your ads have a different job. They need to reach those companies before they're ready, and get them to engage with you. Then, over a few months, more of them come into your pipeline, and revenue follows after that.

That's why Fibbler shows you three numbers first:

Reached

LinkedIn showed one of your paid ads to someone at the company.

Engaged

Someone there clicked, reacted, commented, shared or followed from one of your paid ads.

Came into your pipeline

A new deal was created for the company, and someone there had engaged with your paid LinkedIn ads in the 6 months before.

If all three go up over a few months, your advertising is doing real work.

Plug in and watch your data light up in under 30 seconds

Get instant attribution insights that show how ad activity from your LinkedIn Ads correlates with pipeline and revenue in the CRM.

Customer Journey for one deal, showing the paid ads that reached the company, how much people there engaged with them and their visits to your LinkedIn company page, month by month before the deal was created

With Customer Journeys, you can look at one deal at a time and see which campaigns reached the company, how much people there engaged, and what they did on your company page in the months before the deal was created.

Read more about Customer Journeys
Fibbler Company Insights showing companies reached, companies engaged and companies that came into the pipeline, with ad spend, influenced pipeline and influenced revenue below

Company Insights shows which companies your ads reached, which ones engaged, and which ones entered your pipeline, along with the pipeline and revenue they influenced.

Read more about Company Insights

Join the growing community of people who can't stop talking about Fibbler!

DataSnipper logoStorylane logo
Nooks logoArrows logoPerceptyx logo

"Implementing Fibbler was quick and effortless; we were up and running instantly. What really stood out is the new level of visibility into our LinkedIn campaigns. With the improved company intelligence, we can now clearly see the impact on pipeline and revenue. That clarity gives us much more confidence in LinkedIn Ads as a channel."

Picture of Bas Klomp
Bas Klomp

Director of Demand at DataSnipper

“Fibbler makes it simple to connect paid media performance to real pipeline impact. The platform is intuitive, flexible for data analysis, and constantly evolving based on customer feedback. It's become a key part of how we understand and optimize our marketing investment.”

Picture of Danielle Roller
Danielle Roller

Principal Digital Marketing Manager at Perceptyx

“Attribution, attribution, attribution. I've been using Fibbler for a while now, and it's hands-down the best tool for tying our LinkedIn efforts directly to pipeline and revenue.”

Picture of Tim Davidson
Tim Davidson

Founder @ B2B Rizz

These are just a few. We've got a whole Wall of Love filled with customers who feel the same way.

See who your ads actually reach

Your targeting says who you meant to reach. Audience Insights shows which industries, company sizes, countries and job titles your LinkedIn Ads reached and engaged, month by month. When a group is small in your reach but engages more than the rest, Fibbler points it out.

Read more about Audience Insights
Fibbler Audience Insights showing job titles month by month, with the titles that are small in reach but big in engagement tagged High engagement

Send engaged companies to your sales team

Ad signals finds the companies engaging with your LinkedIn ads that have no deal in your CRM yet, and sends them to sales with what they did, so sales can reach out while they're paying attention.

  1. LinkedIn Ads

    They engage with your ads

    People at the company engage with your paid LinkedIn ads at least 5 times in 30 days.
  2. Fibbler

    Fibbler checks they're a fit

    It keeps the ones with no deal in your CRM yet, in the industries, company sizes and countries you sell to. Each account is sent once, and again only if it starts rising, turns up on a new channel, or goes quiet for 30 days and then comes back.
  3. Sales gets them

    Every morning or every Monday, wherever your team already works, with what each company did.

    • HubSpot
    • Salesforce
    • Attio
    • Pipedrive
    • Zoho CRM
    • Microsoft Dynamics 365
    • Slack
    • Teams
    • Clay

Fibbler · Warm accounts to sales

V

Vendrik Manufacturing

Rising

vendrikmfg.com

Industrial Machinery Manufacturing · 201-500 employees · Germany

LinkedIn Ads

14 engagements in the last 30 days, up 180% from the 30 days before. Engaged most with Retargeting | Lead form openers (6 engagements).

Fibbler Signal Type
Rising
Fibbler Signal Channels
LinkedIn
Fibbler Signal Name
Warm accounts to sales

Stop wasting ad spend on LinkedIn

Three tools that change your LinkedIn campaigns for you, so more of your budget reaches the people you want to reach.

Campaign Scheduling in Fibbler, with LinkedIn campaigns set to run on chosen days and hours

Schedule your campaigns

Your LinkedIn Ads show all the time by default. With Fibbler, you turn them on only when your target audience is most active.

Read more about Campaign Scheduling
Impression Caps in Fibbler, with a maximum number of impressions set for each campaign

Cap impressions per company

A large share of your impressions often goes to a few companies. Set a monthly cap, and a company that hits it is excluded for the rest of the month.

Read more about Impression Caps
Audience Exclusions in Fibbler, with job titles in your audience and an Exclude button next to each

Exclude irrelevant titles

LinkedIn groups job titles into super titles, so each title you target can include hundreds more. With Fibbler, you exclude the ones that don't fit in one click.

Read more about Audience Exclusions

LinkedIn Ads benchmarks from 1,000+ B2B ad accounts

We compare you with accounts like yours, matched on deal size and on the regions and industries your ads reach. You see where you stand on reach, engagement and clicks, and what the top performers do differently in setting up their campaigns.

See how Benchmarks work
Fibbler Benchmarks comparing an account with accounts like it on reach, engagement and clicks

1,000+

LinkedIn ad accounts of Fibbler customers

$56.8M

LinkedIn spend, July to September 2026

1.16B

impressions in the same three months

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