LinkedIn Ads Lift Analysis

Lift Analysis measures the real impact of your LinkedIn Ads by comparing deals that were influenced by your ads against deals that weren't. Instead of guessing whether your ads are working, you get a clear before-and-after comparison of close rate, deal size, and sales cycle.

Fibbler Lift Analysis dashboard comparing LinkedIn Ads influenced deals against non-influenced deals

How LinkedIn Ads Lift Analysis works

Lift Analysis pulls your deals from your CRM and splits them into two groups:

  • LinkedIn Influenced deals where the company had LinkedIn Ad touchpoints that met your configured influence threshold
  • Other deals where the company did not meet the influence threshold

It then compares the two groups across key metrics and calculates the percentage lift for each one. You can run analyses over a 6-month or 12-month window.

Analysis types

There are two types of lift analysis you can run:

Closed Won Lift (recommended)

Compares closed-won deals and measures:

  • Close Rate Lift how much more likely deals are to close when influenced by LinkedIn Ads
  • Average Deal Size Lift the difference in deal value (ACV) between the two groups
  • Sales Cycle Lift how much faster (or slower) deals close when influenced

Pipeline Lift

Compares all deals in the pipeline and measures:

  • Average Deal Size Lift the difference in deal value across all pipeline stages

Reading the results

Once an analysis completes, the results page shows:

  • Lift percentages for each metric
  • Side-by-side comparisons of LinkedIn Influenced vs Other deals for each metric
  • A breakdown of how many deals are in each group

You can click on any bar chart to drill down into the underlying deals, where you can sort and filter by deal name, amount, stage, and date.

Influence threshold

A deal is considered "LinkedIn Influenced" if the company behind it has LinkedIn Ad touchpoints that meet your configured influence threshold. By default, this means at least 7 paid impressions or at least 3 organic impressions.

You can adjust the influence threshold in your attribution model settings. The same threshold is used across Company Insights, Campaign Analytics, and Lift Analysis for consistency.

Exporting results

You can export any analysis as an image using the export button at the top of the results page. This is useful for sharing results in presentations or Slack. The executive summary can also be copied to clipboard directly.

Requirements

To use Lift Analysis, you need:

  • A connected LinkedIn Ads data source
  • A connected CRM (HubSpot, Salesforce, or Attio)
  • Deals in your CRM within the selected time window