Campaign Analytics

Campaign Analytics shows how your Google Ads keywords and campaigns connect to CRM deals. See which keywords drive the most pipeline and revenue, and drill down into individual attributed deals.

Keyword view

The default view shows performance at the keyword level. Each keyword row shows clicks, CPC, ad spend, attributed deals, pipeline, pipeline efficiency, revenue, and ROAS.

Campaign view

Toggle to campaign view to see aggregated metrics at the campaign level. Each campaign row shows the same metrics, plus a list of its keywords as a sub-label.

Deal drilldown

Click on any keyword or campaign row to expand it and see the individual CRM deals attributed to it. Each deal shows:

Deal name
Company name
Deal amount
Deal stage
Created and close dates

Attribution summary

At the top of the page, summary cards show total influenced deals, pipeline, and revenue across all keywords or campaigns.

Progressive state

When you first start using Google Ads tracking, you'll see a banner indicating the current data state:

Early: No deals attributed yet: tracking has just started
Building: Fewer than 3 deals or less than 30 tracking days
Steady: 30+ tracking days and 3+ attributed deals

The more data that accumulates, the more accurate your keyword-level attribution becomes. Give it at least 30 days for reliable insights.

CSV export

Export the keyword or campaign analytics as a CSV. The export includes keyword/campaign name, clicks, CPC, ad spend, deals, pipeline, pipeline efficiency, revenue, and ROAS.