12 Best B2B Marketing Attribution Software for 2026

Quick Summary

The right B2B marketing attribution software helps you see exactly which ads drive revenue. In this guide, we reviewed 12 of the best tools on the market including Fibbler, HockeyStack, and Dreamdata. We looked at features, pricing, and G2 ratings, so you don't have to. You'll see how they compare and why Fibbler is the best pick for businesses that want to grow efficiently.

Here are our top three picks:

Looking for the Best B2B Marketing Attribution Software?

With B2B buyer journeys spanning months and multiple touchpoints, businesses that rely on spreadsheet reporting or platform pixels often fly blind. This is why data-driven companies invest in attribution software to see the full picture.

The right software helps you:

• Connect ad platforms directly to your CRM.
• Track every touchpoint in the buyer journey.
• Identify exactly which campaigns drive revenue.
• Optimize ad spend to maximize ROI.
• Prove marketing impact to leadership.

Why Trust Us?

We built Fibbler because we saw how broken B2B attribution was for paid channels. Our platform helps companies see exactly which accounts engage with their LinkedIn and Google Ads and how that activity connects to real pipeline in HubSpot and Salesforce.

We live and breathe attribution data every day, helping marketers move beyond vanity metrics to revenue-focused reporting. We've analyzed millions in ad spend to help users track ROI and prioritize engaged accounts rather than wasting budget on the wrong audience. This makes us uniquely qualified to evaluate the attribution software that actually delivers on its promises.

Here's a verified G2 review from one of our satisfied customers:

In short, we know exactly what it takes to turn messy ad data into clear revenue insights.

Now, onto the list!

12 Best B2B Marketing Attribution Software

Let's now take a closer look at each tool.

1. Fibbler

Fibbler is a B2B attribution platform and official LinkedIn Marketing Partner designed to bridge the gap between paid ad data and your CRM. It connects LinkedIn Ads and Google Ads directly with systems like HubSpot, Salesforce, Attio, and Copper.

It helps you identify exactly which companies are clicking your ads and ties that engagement to real pipeline and revenue in your CRM. It is an ideal solution for marketers who need to prove ROI from paid channels and validate that their Google and LinkedIn spend is actually reaching their ICP.

Key Features

• Multi-Channel CRM Sync: Syncs company-level engagement data from both LinkedIn Ads and Google Ads directly into HubSpot, Salesforce, Attio, and Copper.
• Revenue Attribution: Automatically maps ad clicks and views to pipeline generation and closed-won revenue to prove campaign ROI.
• Google Ads Identification: Reveals the company identity behind anonymous Google Search clicks to help you validate if your keywords are attracting the right audience.
• Impression Capping: Lets you set monthly limits on how often a company sees your LinkedIn ads to prevent budget waste.
• Customer Journeys: Visualizes the full path to purchase, showing every touchpoint from the first ad view to the final deal close.

Pricing

We offer three transparent, flexible plans to fit any organization:

• The Growth plan costs $89/month and is perfect for individual marketers.
• The Unlimited plan costs $129/month and includes unlimited data sync and CRM integrations.
• The Agency plan costs $159/month and is designed for managing multiple client accounts.

You can also add the Google Ads Add-on for $59/month to any plan.

We offer a 30-day free trial for the main platform and a 14-day free trial specifically for the Google Ads add-on.

Pros

• Official LinkedIn Marketing Partner status ensures reliable data access.
• Fast setup connects to HubSpot and Salesforce in minutes.
• Cost controls allow for impression capping to save budget.
• More affordable than enterprise suites like Dreamdata.

Cons

• Google Ads attribution is a paid add-on, not included in the base price.
• Tracks only digital paid channels, excluding offline media like TV.

Ratings

G2: 4.9/5. Users love the clarity it provides, stating it "gives a level of visibility we've never had before" and praising the seamless setup with HubSpot and LinkedIn.

2. Dreamdata

Dreamdata is a B2B revenue attribution platform. It connects data from your ad platforms, website, and CRM to build a timeline of every customer touchpoint.

It helps companies understand how different teams contribute to revenue. It is a good fit if you have a complex tech stack and need to analyze long sales cycles.

Key Features

• Journey Reporting: Visualizes the complete B2B customer journey map from the first anonymous touch to revenue.
• Revenue Analytics: Breaks down revenue by channel to show exactly what drives growth and measures real marketing impact.
• Audience Activation: Builds precise audiences using unlimited filtering and syncs them directly to major ad platforms.
• Data Warehouse Access: Sends clean, transformed data to BigQuery or Snowflake for custom analysis.

Pricing

Dreamdata offers a Free plan and a Custom paid option:

• Offers a Free plan for foundational B2B analytics and engagement scoring.
• The Advanced plan requires custom pricing for AI-based attribution, larger data volumes, and advanced controls.

Pros

• Maps the complete B2B customer journey.
• Allows teams to measure revenue impact independently.
• Free tier includes foundational analytics for smaller teams.

Cons

• The free version lacks advanced features needed by growing companies.
• Interface is complex and requires time to learn.

Ratings

G2: 4.7/5. High marks for journey transparency are balanced by frequent notes regarding the complex interface.

3. Factors.ai

Factors.ai is a B2B platform designed to help marketing teams identify anonymous website visitors and understand which accounts are actively researching their solutions. It connects data from your website, ads, and CRM to show how different marketing channels turn into revenue.

This tool is a strong choice for early-stage startups and Account-Based Marketing (ABM) teams that need to spot high intent leads without complex manual setups.

Key Features

• Visitor Identification: Identifies a large percentage of companies visiting your website even if they do not fill out a form, giving you a clear view of account behavior.
• Lead Intelligence: Prioritizes potential customers through lead scoring and account level insights that track asset downloads and content engagement.
• Ad Automation: Features like LinkedIn AdPilot and Google AdPilot automatically update audiences based on activity to improve targeting and reduce wasted ad spend.
• Journey Analytics: Visualizes the complete path an account takes across different channels, campaigns, and pages.

Pricing

Factors.ai offers four pricing tiers:

• The Free plan allows you to identify companies visiting your site and analyze basic traffic patterns.
• The Basic plan adds CRM sync, account segmentation, and LinkedIn influence tracking for teams just getting started.
• The Growth plan is the most popular tier and unlocks complete buyer journey visibility, custom scoring, and advanced ABM analytics.
• The Enterprise plan serves big budget campaigns with predictive scoring, enhanced Google Ads conversions, and third party intent data.

Pros

• Delivers real-time insights to identify high-intent accounts.
• Analytics pinpoint high-value leads accurately.
• Customer support is responsive and assists with issues.

Cons

• Initial setup is time-consuming for new users.
• Data accuracy issues occur occasionally.
• Lacks specific features found in more mature enterprise tools.

Ratings

• G2: 4.5/5 Reviewers highlight the value of intent data, though the interface can be unintuitive for beginners.

4. HockeyStack

HockeyStack is an analytics platform that unifies marketing, sales, and revenue data to help B2B teams understand what drives growth. It connects your website, CRM, and ad platforms to track the entire customer journey, from the first click to a closed deal.

Key Features

• Unified Analytics: Brings together marketing, sales, and product data into one dashboard so teams can move faster and sell smarter.
• Attribution Modeling: Supports single-touch, multi-touch, and algorithmic attribution to assign credit to every touchpoint in the customer journey.
• Retroactive Reporting: Allows you to analyze past data and apply new attribution models to historical activities.
• Cross-Device Tracking: Identifies and links customer interactions across both mobile and desktop devices.

Pricing

HockeyStack divides its pricing into two main tiers:

• GTM Intelligence includes core reporting features, the Odin AI assistant, blueprints, and standard out-of-the-box agents.
• GTM Execution includes everything in the Intelligence plan plus a custom agent builder, all out-of-the-box agents, and higher credit limits.

Pros

• Real-time insights track marketing performance.
• Integrates easily with existing software tools.
• Customer support resolves complex issues quickly.

Cons

• Backend management requires a technical user for correct data definition.
• Setup is time-consuming for companies with complex data.

Ratings

• G2: 4.6/5 Valued for its ability to consolidate data, though users note the complexity of getting started.

5. Ruler Analytics

Ruler Analytics is a marketing measurement platform that connects data directly to sales revenue to track the complete customer journey. It captures phone calls and offline interactions for industries like legal and real estate where standard digital tracking is limited.

Key Features

• Call Tracking: Uses dynamic number insertion to track phone calls back to the specific marketing source that generated them.
• Offline Conversion Tracking: Allows you to measure the impact of offline touchpoints and match them to digital marketing activities.
• Revenue Attribution: Automatically attributes revenue in your CRM to the marketing channel, campaign, or keyword that drove the sale.
• Opportunity Attribution: Tracks how marketing efforts contribute to sales opportunities and pipeline growth.

Pricing

Ruler Analytics offers tiered pricing based on monthly traffic volume:

• Small Business starts at £179 per month for sites with up to 5,000 monthly visits.
• Medium Business starts at £584 per month for sites with up to 50,000 monthly visits.
• Large Business starts at £999 per month for sites with up to 100,000 monthly visits.
• Advanced offers custom pricing for high-volume enterprise needs exceeding 200,000 visits.

Pros

• Integrates easily with various CRM and ad systems.
• Analytics track customer journeys accurately.
• Customer support is responsive.

Cons

• Initial setup is difficult for non-technical users.
• Data management issues occur occasionally.

Ratings

• G2: 4.6/5 Users value the accurate call tracking and support but note that setup can be complex.

6. HubSpot Marketing Hub

HubSpot Marketing Hub connects marketing data directly to a CRM to track the customer journey. It combines email, social media, and ads into one view to show what drives sales.

The platform uses flexible attribution models, including first-touch and multi-touch, to help teams see which channels find leads and close deals.

Key Features

• Omni-Channel Tracking: Tracks ads and interactions across video, mobile, and social media.
• Revenue Analytics: Shows exactly how marketing programs drive revenue and return on investment.
• Lead Management: Organizes your marketing lead database and segments users for better targeting.

Pricing

HubSpot offers four pricing tiers:

• The Free plan includes basic marketing tools and up to 2 users.
• Starter begins at $9/mo per seat to remove branding and increase limits.
• Professional starts at $800/mo for omni-channel automation and multi-touch revenue attribution.
• Enterprise starts at $3,600/mo for advanced governance and journey analytics.

Pros

• Native integration connects all marketing tools in one platform.
• Real-time analytics support quick data-based decisions.
• Direct links between marketing actions and sales deals demonstrate ROI.

Cons

• Multi-touch revenue attribution is restricted to the expensive Professional plan.
• Advanced journey analytics are locked behind the Enterprise tier.

Ratings

• G2: 4.4/5 Users value the all-in-one capabilities but frequently complain about the high price.

7. Cometly

Cometly is a server-side attribution platform that restores data visibility lost to iOS privacy updates and ad blockers. It bypasses standard browser pixels to capture accurate conversion data and syncs it directly back to your ad platforms.

Key Features

• Server-Side Tracking: Uses a special tracking method to record data directly from the server, which is more accurate than standard browser pixels.
• AI Ads Manager: Uses artificial intelligence to analyze data and automatically optimize your ad campaigns for better performance.
• Conversion Sync: Sends verified sales data back to your ad platforms so their algorithms can find more customers.
• Offline Attribution: Tracks sales that happen offline or through events to give a complete picture of your marketing results.

Pricing

Cometly offers a unified custom plan that includes real-time organic and paid ads attribution, multi-touch models, AI ad optimization, and a dedicated onboarding team.

Pros

• The setup process is simple and easy to follow.
• Accurate tracking helps optimize ad spend.

Cons

• Setup takes time for businesses with complex technical stacks.
• Dashboard loading speeds are occasionally slow.

Ratings

• G2: 4.8/5 Users highly rate the accurate tracking and ease of setup but note that complex setups can be difficult.

8. Windsor.ai

Windsor.ai is a data integration tool that connects your marketing data to reporting platforms. It pulls information from over 325 sources like Facebook Ads and Google Analytics and sends it directly to tools like Power BI, Looker Studio, or Excel.

This tool is a strong choice for data analysts and marketing teams that need to build custom reports in their own business intelligence software.

Key Features

• Data Connectors: Automatically syncs data from hundreds of platforms including HubSpot, Salesforce, and TikTok Ads.
• Multi-Destination Support: Streams your data to popular destinations like Google Sheets, Snowflake, BigQuery, and Tableau.
• Customer Journey: Unifies user data across different devices to recognize returning users and track their path.
• Automated Reporting: Schedules data refreshes so your dashboards always show the most current information without manual work.

Pricing

Windsor.ai offers several pricing tiers to fit different data needs:

• Free is for 1 user and limited data sources.
• Basic costs $19/mo for unlimited users and 3 data sources.
• Standard is $99/mo for 7 data sources and 75 accounts.
• Plus is $249/mo for 10 data sources and 200 accounts.
• Professional is $499/mo for 14 data sources and larger volume needs.

Pros

• Simplifies data integration by pulling metrics into one dashboard.
• Customer support resolves technical issues quickly.
• Automated data syncing saves time compared to manual reporting.

Cons

• The interface is difficult for beginners to navigate.
• Connectivity glitches occur with specific data connectors.
• Documentation lacks the depth needed for complex troubleshooting.

Ratings

• G2: 4.6/5 High marks for ease of use and support, though some users find the initial learning process difficult.

9. Attribution

Attribution is a multi-touch attribution platform that tracks marketing performance from the first visit to the final sale. It connects ad spend, site visits, and revenue in one view to show exactly which channels make money.

This tool is a good fit for growing B2B and SaaS teams that need to track complex customer journeys and measure return on ad spend without a large data team.

Key Features

• Ad Connectors: Automatically syncs cost and performance data from major platforms like Facebook, Google, and LinkedIn.
• Cohort Reporting: Displays return on ad spend by channel over specific days, weeks, or months for deeper analysis.
• Granular Metrics: Tracks critical business numbers like Customer Acquisition Cost (CAC) and Lifetime Value (LTV) in real time.
• Account-Based Tracking: Monitors activity at both the individual user level and the company account level.

Pricing

Attribution offers two main pricing plans:

• Pro starts at $399 per month for growing teams and includes up to 10,000 monthly tracked users.
• Enterprise is a custom plan for larger needs that includes advanced security, data warehouse tooling, and unlimited seats.

Pros

• Interface is simple and easy to navigate.
• Customer support assists effectively during setup.
• Detailed insights help optimize ad budgets.

Cons

• Data loading is slow when processing large reports.
• Integrating specific marketing tools requires technical skill.
• Data export options are limited.

Ratings

G2: 4.5/5 High marks for ease of use and support, though speed can be an issue.

10. InfiniGrow

InfiniGrow focuses on AI-driven budget allocation and forecasting for B2B marketers. It combines attribution, planning, and revenue analysis into one solution to help teams optimize their spending.

This tool is a strong choice for B2B SaaS companies that want to move beyond simple tracking and use artificial intelligence to decide where to invest their budget for the best returns.

Key Features

• Unified Data: Centralizes marketing, sales, and financial data into a single view to fix disconnected tracking.
• AI Budget Allocation: Uses artificial intelligence to recommend the best ways to split your budget across different channels.
• Forecasting: Predicts the likely results of different budget scenarios so you can build more accurate plans.
• Performance Benchmarking: Compares your actual results against your goals to keep strategies on track.

Pricing

InfiniGrow offers three pricing tiers based on the maturity of the business:

• The startup tier is $1,500 per month (paid annually) and includes 7 integrations and daily data updates.
• The Growth tier is $4,500 per month (paid annually) and adds unlimited integrations, hourly data updates, and AI budget suggestions.
• The Enterprise tier is a custom plan for large organizations that need dedicated support and multiple business units.

Pros

• The interface is simple to navigate.
• Insights align marketing and sales teams on goals.
• Forecasting tools predict outcomes before the budget is spent.

Cons

• Filtering data to find specific details is difficult.
• New users require time to adapt to the system workflow.

Ratings

• G2: 4.7/5 Users value the ability to connect budget directly to revenue, though the initial learning process takes time.

11. LeadsRx

LeadsRx is a marketing platform that tracks performance across both digital and traditional channels. It uses a universal pixel to connect customer journeys across devices, browsers, and offline media like radio and TV.

This tool is best for brands and agencies that need to measure the combined impact of mixed media campaigns alongside their digital ads.

Key Features

• Cross-Channel Tracking: Measures the performance of marketing across digital, radio, TV, podcasts, and OTT streaming services.
• Universal Pixel: Uses a single tracking pixel to collect data and stitch together customer paths across different devices.
• ROAS Reporting: Calculates the specific Return on Ad Spend for every channel to show which budgets are working best.
• Agency Capabilities: Provides dedicated tools for agencies to manage attribution and reporting for multiple clients at once.

Pricing

LeadsRx uses a custom pricing model divided into three specific solutions:

• LeadsRx Attribution is designed to evaluate campaign performance and optimize return on ad spend across all touchpoints.
• LeadsRx Journey focuses on understanding consumer relationships and building a database of first-party data.
• Attribution for Agencies is a dedicated solution built to help agencies manage client success and prove campaign value.

Pros

• Connects offline ads like radio directly to website traffic.
• Tracks complex campaigns across many media types easily.
• Agencies can demonstrate value to clients with clear reports.

Cons

• Integration requires specific technical steps that are difficult to manage.
• Client onboarding delays occur due to technical requirements.

Ratings

• G2: 4.4/5 Users value the unique ability to track offline media but note that the setup requires significant effort.

12. DemandSense

DemandSense is a platform built specifically for marketing teams and agencies that run ads on LinkedIn. It helps you find out which companies are clicking your ads and visiting your website so you can target them better.

Key Features

• Sense Demand: Unmasks anonymous website visitors to reveal which companies are showing buying signals.
• Audience Tuning: Builds strategic audiences using detailed filters like demographics and firmographics to group high potential accounts.
• Smart Ad Scheduling: Automatically reallocates budget and schedules ads to prevent fatigue and save money.
• Account Based Marketing: Uploads high intent leads directly to LinkedIn for precise retargeting campaigns.

Pricing

DemandSense offers two pricing tiers to suit different needs:

• DemandSense Basic is $99 per month for audience tuning, ad scheduling, and frequency management.
• DemandSense Plus is $149 per month for website visitor ID, contact info, and 250 data credits.

Both plans offer a 30 day free trial.

Pros

• Automating budget allocation improves efficiency.
• Engagement features connect teams with high-intent buyers quickly.
• Campaign management tools centralize LinkedIn ad oversight.

Cons

• Managing complex features requires a time investment.
• Resolving technical issues requires support team assistance.

Ratings

• G2: 5.0/5 Users praise the efficiency but note the difficulty in getting started.

Choose the Best B2B Attribution Tool for Your Business

The right B2B marketing attribution software connects your ad spend to revenue so you can see exactly what works. DemandSense specializes in analyzing LinkedIn audiences, while Cometly focuses on tracking. Fibbler combines these features; It identifies the companies clicking your ads and syncs the data to your CRM so you can block bad traffic immediately to save budget.

Get started with Fibbler for free.