10 Best LinkedIn Marketing Tools For Smarter B2B Growth

Quick Summary

LinkedIn is the undisputed king of B2B networking platforms, but many teams aren't maximizing its potential. Paired with the right tools, the platform can help you market more effectively, optimize your pipeline, and increase your ROI. This guide explores 10 top LinkedIn marketing tools worth a shot in 2026 and beyond.

Here are our top three picks:

Looking for the Best LinkedIn Marketing Tools?

With competition rising on LinkedIn, businesses that rely on manual posting or unstructured outreach simply get left behind. That's why forward-thinking companies invest in premium LinkedIn marketing tools to help them navigate modern buyer journeys.

The right tools help you:

• Identify high-intent prospects.
• Publish content that resonates.
• Automate routine outreach tasks.
• Improve LinkedIn Ads performance.
• Measure performance accurately.

In short, LinkedIn marketing tools help you get better results and achieve your business goals faster.

Why Trust Us?

We built Fibbler from scratch specifically for LinkedIn Ads attribution. Our platform helps you see which companies engage with your LinkedIn Ads and connect that data to your pipeline and revenue.

We've analyzed tons of LinkedIn Ads, helping users create high-impact ads, track ROI, and prioritize warm, engaged leads, rather than wasting time and money on cold outreach. This makes us uniquely qualified to evaluate the tools that truly help brands win on LinkedIn.

Here's a verified G2 review from one of our satisfied customers:

It's safe to say we have a solid, real-world grasp of how LinkedIn Ads and marketing work.

A Word on LinkedIn Compliance and Account Safety

Before diving into specific tools, there's an important point we need to raise. LinkedIn strictly prohibits automated scraping, bulk connection requests, and mass messaging through third-party tools. Violating these terms can get your account restricted or permanently banned.

Many popular automation tools (including some on this list) violate LinkedIn's Terms of Service. They use browser extensions or cloud-based bots to scrape data and automate actions. While some users get away with it, you're technically risking your account every time you use them.

The safe approach is using tools that work within LinkedIn's official framework. Fibbler is an official LinkedIn Marketing Partner. LinkedIn has reviewed and approved our product. We access data through their official APIs, not through scraping or prohibited automation.

Now, onto the list!

10 Best LinkedIn Marketing Tools

Let's now take a closer look at each tool.

1. Fibbler

Fibbler is a LinkedIn attribution tool and official LinkedIn Marketing Partner that connects LinkedIn Ads with CRM systems like HubSpot, Salesforce, and Copper.

It helps you see which companies engage with your LinkedIn Ads and organic content, tie the data to your pipeline and revenue in your CRM, and alert sales when it's time to follow up.

It's a superb tool for account-based marketing, revenue attribution, and optimizing your LinkedIn Ad campaigns.

Key Features

• LinkedIn Ad-to-CRM Integration: Syncs LinkedIn Ad data with your CRM, matching ad viewers and engagers to company records.
• Revenue Attribution: Connects ad engagement to real pipeline and revenue to prove campaign impact.
• Sales Enablement: Notifies sales when target accounts engage, enabling timely outreach.
• Campaign Optimization: Lets you schedule campaigns and set monthly impression caps to improve ROI.
• One-click Exclusions: Excludes low converters to ensure you're only targeting relevant titles and companies.
• Customer Journeys: Reveals customer interactions from the first click to the close of the deal, from both paid and organic.

Pricing

We offer three transparent, flexible plans to fit any organization:

• The Growth plan costs $89 and is perfect for individual marketers.
• The Unlimited plan costs $129 and is designed for ambitious teams that want to maximize their LinkedIn campaigns.
• The Agency plan costs $159 and is ideal for agencies or freelancers working with many clients.

We also have a no-strings attached 30-day free trial offer for you to take the tool for a spin.

Pros

• Official LinkedIn Marketing Partner with full platform approval.
• Supports major CRM integrations.
• Easy to set up and run ad campaigns even if you are a non techie.
• Powerful reports with revenue attribution and company-level data.
• Helps prove marketing ROI and identify successful campaigns.

Cons

• It's not ideal for teams managing multiple ad platforms.
• Only LinkedIn attribution for now (Google Ads on the way).

Ratings

• G2: 4.9/5 Praised for its ease of use and powerful ad insights, but some users want the software to add more ad platforms for multi-channel outreach.

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is LinkedIn's own premium solution for sales and marketing teams. As a native LinkedIn product, it offers unparalleled access to LinkedIn's extensive database and features that third-party tools simply cannot replicate.

The platform provides advanced search capabilities, filtering, lead recommendations, buyer intent data, and alerts that help sales teams stay on top of key accounts.

Key Features

• Advanced Lead Search: Filters prospects using 20+ criteria, including seniority, company size, and industry.
• Lead Recommendations: LinkedIn's algorithm suggests prospects based on your preferences and previous interactions.
• InMail Messaging: Reach anyone on LinkedIn directly without needing a connection, with response tracking.
• Real-Time Sales Updates: Alerts when prospects change jobs, get promoted, or engage with content.
• CRM Integration: Syncs seamlessly with Salesforce and other major CRM platforms for workflow efficiency.

Pricing

LinkedIn Sales Navigator has three plans:

• LinkedIn Sales Navigator Core $99.99 per month
• LinkedIn Sales Navigator Advanced $149.00 per month
• LinkedIn Sales Navigator Advanced Plus Custom pricing based on your needs, reportedly ~$1,600 per seat per year.

Pros

• Massive B2B lead database with over 1 billion users.
• Seamless integration with existing LinkedIn workflow.
• Advanced search filters by industry, role, size, etc.

Cons

• Expensive for individuals, small teams, and startups.
• Complex interface that's hard to master.

Ratings

• G2: 4.3/5 Commended for its filtering power but some customers are unhappy with the high cost and outdated data.

3. MeetAlfred

MeetAlfred is a multi-channel outreach tool that connects LinkedIn, email, and X into one fully automated marketing system. The tool enables marketers to create advanced drip campaigns that engage prospects across multiple touchpoints, increasing visibility and response rates.

MeetAlfred's strength lies in campaign management for agencies, SDRs, and freelancers handling numerous clients simultaneously.

Key Features

• Multi-Channel Campaigns: Orchestrates LinkedIn, email, and X outreach in unified automated sequences.
• Smart Scheduling: Times messages based on prospect activity and time zones for higher engagement.
• AI Personalization: Pulls profile details such as name, title, company, and more to personalize campaigns at scale.
• Template Library: Provides ready-made sequences for common use cases to speed up launch.
• Team Management: Manages multiple campaigns and team members from one central dashboard.

Pricing

Meet Alfred offers three tiers:

• The Basic plan needs a $59 per user/month investment for LinkedIn outreach automation.
• The Pro plan costs $99 per user/month for multi-channel automation on LinkedIn, X, and email.
• The Team plan is $79 per user/month for large teams that need exclusive features and dedicated support.

Pros

• Excellent multi-channel integrations.
• Robust A/B testing capabilities enable continuous optimization.
• Powerful agency features facilitate client management.

Cons

• The interface can feel cluttered when managing multiple campaigns simultaneously.
• Some users report occasional syncing delays between platforms.

Ratings

• G2: 3.3/5 Applauded for multi-channel campaign automation, but other users feel the basic plan has limited bare-bones features.

4. Expandi

Expandi is a cloud-based LinkedIn automation tool designed for scalable outreach. Unlike Chrome extension-based tools, Expandi operates from dedicated cloud servers with unique IP addresses, mimicking human behavior patterns to minimize detection risk.

Key Features

• Safety-First Approach: Uses random delays and human-like actions to protect account integrity.
• Cloud-Based: Operates independently of your device, keeping campaigns running without interruption.
• Smart Sequence Builder: Builds multi-step flows with conditional logic and behavioral triggers.
• Image Personalization: Inserts prospect names into images to lift engagement.
• Webhook Integration: Connects to external apps and CRMs through flexible APIs.

Pricing

Expandi costs $99/month for the Business plan that comes with access to the complete feature set. If you have a large team or run an agency, contact the sales team for a personalized quote.

Pros

• Industry-leading account safety features provide peace of mind.
• Cloud-based operation eliminates device dependency.
• Innovative image personalization drives impressive engagement.

Cons

• Violates LinkedIn's Terms of Service and risks account suspension.
• The high price point may deter budget-conscious users.
• There's a learning curve for setting up advanced sequences.

Ratings

• TrustPilot: 4.1/5 Users love its safety and responsive customer service, but a few users struggle setting up the tool.

5. Zopto

Zopto specializes in high-volume B2B lead generation campaigns, offering enterprise-grade automation with sophisticated targeting capabilities. The platform provides tools for identifying, engaging, and qualifying prospects at scale.

Zopto's methodical campaigns, powerful team management features, and scaling capabilities make it a popular choice for SDRs and fast-scaling outbound teams that need predictable pipeline growth.

Key Features

• Advanced Targeting Engine: Identifies prospects using sophisticated filters and Boolean search logic.
• Email Discovery Integration: Automatically finds and verifies email addresses for LinkedIn prospects.
• Campaign Performance Analytics: Tracks metrics across campaigns with detailed reporting and insight generation.
• Team Collaboration Suite: Manages multiple team members with role-based permissions and activity oversight.
• CRM Synchronization: Pushes leads directly into Salesforce, HubSpot, and other platforms automatically.

Pricing

Zopto has four plans:

• Individual Basic plan $197/month (best for sales professionals).
• Individual Pro plan $297/month (ideal for small businesses).
• Agency & Enterprise Basic $156 (tailored for agencies and large businesses).
• Agency & Enterprise Pro $237 (best for agencies and enterprises).

Pros

• Exceptional targeting capabilities enable precise prospect identification.
• Omnichannel support ensures coherence and a wider reach.
• Reliable email discovery significantly expands outreach options.

Cons

• Violates LinkedIn's Terms of Service and risks account suspension.
• Premium pricing excludes small businesses and solopreneurs.
• Steeper learning curve.

Ratings

• G2: 4.5/5 Lauded for scalability, but some users say it's slow.

6. Dux-Soup

Dux-Soup is a lightweight LinkedIn automation tool with simple features. It's ideal for users looking to automate basic actions without complex setups.

The platform focuses on core LinkedIn automation activities like profile visits, connection requests, and messaging. Dux-Soup is a reliable choice for small teams and solo entrepreneurs beginning their automation journey.

Key Features

• Automated Profile Visits: Systematically visits prospect profiles to increase visibility and trigger reciprocal views.
• Connection Request Automation: Sends personalized connection requests to targeted prospects.
• Bulk Messaging Capabilities: Delivers personalized messages to first-degree connections.
• Zapier Integration Library: Connects with 3,000+ applications to create custom workflows without coding.
• Skills Endorsement Automation: Automatically endorses prospects' skills to build goodwill.

Pricing

Individual plans start at $15/month, while the team base price is $55, and the agency plan is $371.

Pros

• Extremely affordable pricing structure accommodates tight budgets.
• Extensive Zapier integration creates unlimited workflow possibilities.
• Proven track record with years of reliable operation.

Cons

• Violates LinkedIn's Terms of Service and risks account suspension.
• Chrome extension dependency requires the browser to remain open.
• Dated interface compared to newer cloud-based competitors.

Ratings

• G2: 4.3/5 Commended for affordability but criticized for limited advanced capabilities.

7. Octopus CRM

Octopus CRM is a budget-friendly LinkedIn automation tool. It's the preferred choice for small price-sensitive businesses and individuals who need basic automation without breaking the bank.

The Chrome extension provides basic LinkedIn activities, including connection automation, messaging, profile visits, and skill endorsements.

Key Features

• Automated Connection Requests: Sends connection invitations to targeted prospects with personalized note options.
• Bulk Messaging System: Delivers messages to connections with variable insertion for basic personalization.
• Profile Visit Automation: Systematically views targeted profiles to increase brand visibility organically.
• Skill Endorsement Feature: Endorses connections' skills automatically to encourage reciprocation.
• Message Templates: Saves and reuses effective messages to streamline the campaign creation process.

Pricing

Octopus CRM Pro pricing starts at just $9.99/month, while the Unlimited plan is priced at $24.99/month.

Pros

• Unbeatable pricing makes automation accessible to everyone.
• Simple interface requires minimal learning investment.
• Reliable performance for basic automation needs.

Cons

• Violates LinkedIn's Terms of Service and risks account suspension.
• Limited advanced features compared to premium tools.
• Basic features are not ideal for scaling.

Ratings

• G2: 4.4/5 Praised for value for money, but it's not fully automated, so you have to do certain tasks manually.

8. We-Connect

We-Connect differentiates itself through a hyper-focus on account safety and team collaboration features, operating from dedicated cloud infrastructure with unique IP addresses for each account.

The platform was designed for remote teams who need to coordinate LinkedIn outreach without risking account restrictions. We-Connect's blacklist management, smart campaign logic, and workspace features make it ideal for distributed sales organizations.

Key Features

• Dedicated IP Addresses: Assigns unique IPs to each account, mimicking legitimate usage patterns.
• Team Campaign Management: Coordinates outreach across team members with unified strategy and messaging.
• Advanced Blacklist System: Prevents accidental outreach to existing customers, competitors, and excluded prospects.
• Smart Delay Randomization: Implements variable timing between actions to simulate authentic human behavior.
• Activity Dashboard: Monitors team performance with comprehensive analytics and individual accountability metrics.

Pricing

We-Connect has three plans:

• The Growth plan goes for $69/month and the pro plan is $79. Agencies must reach out to sales for a custom price quote.

Pros

• Exceptional safety architecture protects account integrity.
• Strong team features facilitate collaboration.
• Cloud-based reliability eliminates technical dependencies.

Cons

• Violates LinkedIn's Terms of Service and risks account suspension.
• There are limited integration options available for users.
• The user interface is unfriendly.

Ratings

• G2: 4.6/5 Appreciated for security, but syncing the tool with LinkedIn can be slow.

9. Waalaxy

Waalaxy's hybrid approach combines LinkedIn outreach automation with email campaigns, all accessible through a simple Chrome extension.

It allows you to integrate your LinkedIn account via the browser, import profiles, send invitations, manage messages, and run multi-channel campaigns. This simplicity and convenience makes Waalaxy particularly appealing to freelancers and small businesses seeking uncomplicated multi-channel prospecting without technical complexity.

Key Features

• LinkedIn + Email Campaigns: Orchestrates combined outreach across both channels in unified sequences.
• No LinkedIn Login Required: Operates through browser sessions, eliminating credential security concerns.
• Pre-Built Campaign Scenarios: Provides tested sequences for common prospecting situations, accelerating setup.
• Email Finder Integration: Finds professional email addresses for LinkedIn prospects automatically.
• Chrome Extension Simplicity: Installs quickly with minimal configuration, enabling immediate campaign launch.

Pricing

Waalaxy offers users four tiers:

• Pro plan $30/month.
• Advanced plan $88/month.
• Business plan $131/month.

If you have a large team, contact sales for a custom quote.

Pros

• The generous free tier enables risk-free testing.
• Simple setup process gets campaigns running quickly.
• Creative no-login approach addresses security concerns.

Cons

• Violates LinkedIn's Terms of Service and risks account suspension.
• Chrome extension dependency limits operational flexibility.
• Smaller feature set compared to comprehensive platforms.

Ratings

G2: 4.6/5 Given the thumbs up for multi-channel automation and the thumbs down for occasional bugs.

10. LeadDelta

LeadDelta focuses on LinkedIn relationship management and inbox organization.

It helps professionals manage their existing LinkedIn network more effectively through intelligent tagging, workspace organization, and collaborative relationship tracking. This makes the tool ideal for relationship-focused professionals such as consultants, founders, and partnership teams.

Key Features

• Smart Inbox Management: Organizes LinkedIn messages with filtering, tagging, and priority sorting.
• Tag-Based Organization System: Categorizes connections using custom tags for sophisticated network segmentation.
• Workspace Collaboration: Shares network insights and relationship intelligence across teams.
• CRM Integration: Syncs connection data with HubSpot, Salesforce, and other platforms seamlessly.
• Relationship Intelligence: Tracks interaction history and engagement patterns to inform outreach timing.

Pricing

LeadDelta offers the following plans:

• Starter $25/month
• Pro $55/month
• Business $99/month

Pros

• Meaningful free tier delivers real functionality.
• Unique focus on relationship quality versus automation quantity.
• Excellent network organization capabilities improve efficiency.

Cons

• Limited automation features compared to outreach-focused tools.
• Unsuitable for volume-focused marketers.

Ratings

• G2: 4.6/5 Users love its lead generation capability but hate the steep learning curve.

Choose the Best LinkedIn Marketing Tools For Your Needs

The right LinkedIn marketing tools can supercharge your lead generation, relationship-building, or paid ads performance. If you want to stop wasting ad spend, maximize your budget, and optimize LinkedIn Ads, Fibbler is the proven attribution solution you've been looking for.

Start your no-strings-attached free trial today.