LinkedIn Ads Analytics Tools: 7 Best Platforms for 2026

Quick Summary

LinkedIn's default Campaign Manager displays basic metrics, such as impressions and clicks. These aren't enough to reveal the full picture of how LinkedIn ads are influencing your pipeline and revenue. For that, you need specialized tools that offer deeper insights.

Here are our top three picks:

Looking for the Best LinkedIn Ads Analytics Tools?

Advertising on LinkedIn is a crucial component of establishing a revenue-generating B2B social media marketing strategy.

However, running successful LinkedIn ad campaigns requires more than just creating compelling content and targeting the right audience. Without proper analytics tools, you're essentially flying blind, unable to measure what's working, identify areas for improvement, or justify your advertising spend to stakeholders.

The native LinkedIn Campaign Manager provides basic metrics, but serious advertisers need more. Deeper insights help you make data-backed decisions to maximize your return on investment. Advanced LinkedIn Ads analytics tools offer:

• granular data on campaign performance
• competitor analysis
• audience segmentation
• attribution modeling, and
• predictive analytics

Need help choosing?

We've curated seven of the best LinkedIn ads analytics tools for you. We based our rankings on CRM integration, multi-touch attribution, campaign metrics, reporting depth, audience insights, and value for price, to help you find the perfect tool for your needs.

Why Trust Us?

At Fibbler, a dedicated LinkedIn attribution tool, we are obsessed with LinkedIn Ads. We spend our waking hours analysing, testing, and improving LinkedIn ads performance. Our team has managed more than 100 million dollars in LinkedIn ad spend across 300 SMB SaaS companies to understand one thing-how paid and organic work together to turn awareness into real revenue.

We have loads of LinkedIn ads performance data and firsthand experience with the challenges marketers face when tracking and optimizing their campaigns. We base our LinkedIn ads analytics tools recommendations on real-world knowledge, not hearsay.

But don't take our word for it.

Here's an endorsement from one of our happy customers on G2:

Top 7 LinkedIn Ads Analytics Tools

With the bird's-eye view done, let's dig into what each tool offers.

Top 7 LinkedIn Ads Analytics Tools

1. Fibbler

Fibbler is a B2B LinkedIn ads attribution and analytics platform that connects LinkedIn ad data to your company's CRM. It gives you the hard numbers to help you understand how your LinkedIn ad campaigns influence your pipeline and revenue. The platform combines advanced tracking capabilities with intuitive, real-time dashboards for instant insights into ad performance.

The LinkedIn-specific platform comes with plenty of tools to improve your campaigns and boost your return on investment.

Key Features:

• Data Integration: Syncs LinkedIn Ads data with CRMs (Salesforce, HubSpot, Copper) and your BI tools.
• Revenue Attribution: Measures the impact of paid ads and organic LinkedIn activity to give a complete ROI view.
• Custom Attribution Models: Choose how to score influence-awareness (impressions), engagement (interactions), or intent (clicks).
• Campaign Analytics: Identifies which ads generate the most leads and revenue to guide budget decisions.
• Customer Journeys: Maps how each account engaged with ads and how that activity led to sales.
• Intent Signals: Track ad and organic engagement to spot highly engaged companies and push them to tools like Clay, Slack, or Zapier.

Pricing:

Fibbler offers three plans:

• Growth $89/month: Unlimited insights, analytics, journeys, and HubSpot integration.
• Unlimited $129/month: Everything in Growth plus unlimited CRM data sync and campaign optimization.
• Agency $159/month: Full CRM access, advanced features, and unlimited users.

Pros

• Easy-to-use interface with minimal training required.
• Responsive customer support.
• Powerful API and integrations with major CRMs.

Cons:

• Overkill for teams running simple LinkedIn campaigns.
• Unsuitable for multi-channel analytics.

Ratings:

• G2: 4.9/5 Users praise Fibbler for its comprehensive analytics but want access to more paid channels. In response to user feedback, the company says Google Ads feature is on the way.

2. Zoho Analytics

Zoho Analytics is a BI and analytics platform with powerful LinkedIn Ads tracking built into its broad data analysis toolkit. The platform shines at blending data from multiple sources, making it ideal for teams managing many paid channels or already on the Zoho Products Ecosystem. Zoho Analytics makes data insights accessible to people of all skill levels.

Key Features:

• AI-Powered Insights: Zia assistant analyses ad performance data and creates custom reports and dashboards.
• Data Blending: Combine LinkedIn Ads metrics with CRM, sales, and other data.
• White-Label Reports: Create branded reports and dashboards for clients or executives.
• Collaborative Analytics: Share insights and collaborate with team members in real-time.
• Pre-Built Visualizations: Access 75+ pre-built ad performance reports and dashboards.

Pricing:

The LinkedIn Ads connector comes bundled with the Zoho One/CRM Plus plan which starts at $25/month. However, costs scale up with more users or data volume.

Pros:

• More affordable than most enterprise analytics tools.
• Smooth integration with other Zoho products.
• Powerful multi-source data blending.

Cons:

• The interface can overwhelm analytics beginners.
• LinkedIn-specific features aren't as deep as dedicated tools.

Ratings:

• G2: 4.3/5 Users commend the value for money and data blending features, but cite a steep learning curve for beginners.

3. Hootsuite

Hootsuite is a popular one-stop shop for managing multiple social networks. But it also has a LinkedIn Ads analytics tool. The platform lets you track paid campaign performance (impressions, clicks, engagement) alongside organic content in one dashboard. This gives you a holistic view of paid and organic performance across channels.

Key Features:

• Campaign & Asset Level Data: Analyze performance at the campaign, ad set, and individual ad level.
• Customizable Reports: Create cross-platform social and ads reports, choosing your preferred metrics and visualizations.
• Breakdown Analysis: Get detailed breakdowns by audience attributes to understand who is engaging.
• Industry Benchmarking: Compare your LinkedIn performance against industry averages.
• Multi-Platform Management: Schedule and publish content across all major social networks.

Pricing:

Currently, Hootsuite has three tiers:

• The Standard plan costs $99/month for 10 social accounts.
• The Advanced plan is $249/month for 20 social accounts.
• The Enterprise plan with advanced analytics and unlimited users comes at a custom price.

Pros:

• Centralized view of organic and paid LinkedIn performance.
• Solid unified reporting across many social networks.
• Ideal for teams managing multiple platforms.

Cons:

• LinkedIn ads analytics lack depth compared to dedicated tools.
• Primarily built for organic management, not paid optimization.

Ratings:

G2: 4.3/5 Users value the unified dashboard but say LinkedIn-specific ad insights are limited.

4. Factors.ai

Factors.ai is an account identification and demand gen platform that tracks customer journeys across channels, including LinkedIn Ads. It's decent at attribution modeling, revealing how LinkedIn campaigns drive pipeline and revenue jointly with other marketing efforts. Factors.ai's deep intent data and journey mapping insights fit companies that need a multi-channel analytics tool.

Key Features:

• Multi-Touch Attribution: Understand LinkedIn Ads' role in complex B2B buying journeys.
• Intent Data Integration: Identify accounts showing buying signals and engagement patterns.
• Account Journey Mapping: Visualize how target accounts interact across all channels and touchpoints.
• Analytics Reports: Create custom reports filtered by channel, campaign, or funnel stage.
• Pipeline Analytics: Track LinkedIn's impact on opportunities, deals, and revenue.

Pricing:

Factors.ai charges custom prices based on company size, data volume, and specific feature requirements.

Pros:

• Good attribution modeling for complex B2B sales cycles.
• Powerful account-based analytics align perfectly with ABM strategies.
• Deep integrations with major CRMs and marketing automation platforms.

Cons:

• Often priced above lightweight LinkedIn-only tools.
• Complexity may be overwhelming for smaller businesses.

Ratings:

• G2: 4.5/5 Customers like the platform's sophisticated attribution, but they dislike its complex setup.

5. Superads

Superads is a LinkedIn ads optimization tool offering AI-driven recommendations, deep campaign analytics, and automated performance improvements. It helps marketers and agencies refine targeting, creative, and bidding specifically for LinkedIn.

Superads goes beyond LinkedIn metrics into creative analysis for better results.

Key Features:

• AI Optimization: Creative, automated suggestions to boost ad performance and lower costs.
• Advanced Analytics: Breakdowns by audience, creative, and placement for better ad analysis.
• Budget Management: Smart allocation across campaigns to stretch every dollar.
• A/B Testing: Test ads, audiences, and landing pages.
• Forecasting: Predictive insights on ad performance and budget needs.

Pricing:

Presently, the Superads Professional plan starts at just $49/month. Note that the price increases with your ad spend, so it's not as straightforward as it looks.

Pros:

• Offers cross-channel analytics.
• AI recommendations improve performance.
• Great for agencies managing many accounts.

Cons:

• Pricing tied to ad spend.
• The initial setup is difficult for some users.

Ratings:

G2: 4.8/5 High praise for deep analytics, but the free version has limited features.

6. Sprout Social

Sprout Social is a social media management and intelligence platform that includes LinkedIn Ads analytics within its extensive marketing toolkit. Built for teams managing multiple networks, it offers a unified solution for content creation and performance tracking. Sprout Social isn't designed specifically for LinkedIn, but it delivers insightful cross-platform analytics for advertisers.

Key Features:

• Unified Dashboard: Monitor all social platforms, including LinkedIn, in one place.
• Advanced Publishing: Schedule LinkedIn content and ads with optimal timing recommendations.
• Sentiment Analysis: Understand audience sentiment and reactions to your campaigns.
• Team Collaboration: Assign tasks, approve content, and collaborate across departments seamlessly.
• Custom Report Builder: Create tailored reports showcasing metrics that matter most.

Pricing:

Sprout Social's LinkedIn analytics pricing comes along with its tiered plans:

• The Standard plan costs $199/month.
• The Professional plan costs $299/month.
• The Advanced plan is $399/month.
• There is a custom price for enterprise brands with complex needs.

Pros:

• All-in-one multi-platform solution.
• Strong collaboration features for large teams.
• Robust, customizable reporting.

Cons:

• More expensive than LinkedIn-specific tools.
• Overkill for LinkedIn-only campaigns.

Ratings:

• G2: 4.4/5 Users love the unified platform and collaboration features, but are unhappy with the high cost.

7. Keyhole

Keyhole, acquired by Muck Rack in 2024, is a social media analytics tool designed for real-time campaign tracking, hashtag monitoring, and influencer analytics across platforms, including LinkedIn. It's ideal for marketers needing to track brand mentions and hashtag performance. Though not LinkedIn-specific, Keyhole adds valuable context around ad performance through strong social listening and campaign insights.

Key Features:

• Real-Time Campaign Tracking: Monitor LinkedIn campaigns and mentions as they happen.
• Hashtag Analytics: Identify trending hashtags and measure campaign reach effectively.
• Influencer Identification: Discover and track key influencers within your industry.
• Competitor Monitoring: Benchmark your performance against competitors across social platforms.
• Custom Alerts: Receive notifications when specific keywords or thresholds are triggered.

Pricing:

Keyhole offers custom pricing based on your tracking needs and features required.

Pros:

• Excellent real-time monitoring and alert capabilities.
• Powerful hashtag analytics help optimize campaign reach.
• User-friendly interface with intuitive visualizations and reports.

Cons:

• LinkedIn-specific features are less developed than other platforms.
• Historical data access is limited on lower-tier plans.

Ratings:

• G2: 4.3/5 Customers value the real-time tracking and hashtag analytics, but note that LinkedIn features are limited.

Optimize Your Pipeline and Boost Revenue Through LinkedIn Ads Analytics Tools

Choosing the right LinkedIn Ads analytics is critical because advertising doesn't come cheap. Don't let your valuable advertising dollars go to waste. If you are serious about optimizing your LinkedIn ads and getting real value from your ad spend, choose a dedicated LinkedIn solution like Fibbler.

Start your 30-day free trial right away.